The Most Practical Advice for “Spreading Krishna Consciousness”
Do not concern yourself with students. Do not concern yourself with success. Do not concern yourself with numbers and accomplishments. Concern yourself only with the purity of your own meditation upon Nitya Prākaṭa Śrī Yugāla Rūpa Hari-Nāma Mahā-mantra (“The divine couple’s eternally manifest form as the Hare Krishna mahā-mantra”).
The entire world might chant on beads, follow ekadaśī or do a million other things; they may even all dance in spiritual ecstasy in nām-kīrtan and behold the incalculable beauty of Śrī Gaura Hari, and Śrī Śrī Rāsabihari-bihariṇī. But what benefit will that have for us if we still have not concerned ourselves with the purity of our own meditation upon Śrī Nāma?
We have one primary, sacred responsibility: to purify ourselves of ahaṅkāra (“self-centeredness”) and fill ourselves with prema śakti (“the empowerment of divine love”) emanating from Śrīmatī Rādhārāṇī and amplifying through her devotees, and then to pour that prema from the golden pitcher of our hearts onto the lotus flower of Śrī Śrī Rādhā-Krishna Caraṇāmbujā.
We can help countless people gain an access to the entryway of Krishna Consiousness, we can become capable to transmit bhakti-latā-bīja (“the seed of the vine of spiritual devotion”) to innocent souls who have some inclination towards accepting it if and when we do not lose sight of the real priority and therefore endeavored with great effort, primary focus, and profound sincerity to remove the ahankāra from our hearts and replace it with the sincere aspiration for Krishna prema.